Concepts and design are key VIZHU products.
We discuss a lot of technologies that we use in our projects. For example, phygital table in the Jewish Museum and Tolerance Center, screens with generative graphics in the KUB pavilion, and audio tours. However, multimedia is just a tool. What is more important is a concept that allows us to deliver the meaning, evoke the right emotions and, as a result, form a comprehensive perception of our client’s idea.
🌸Any project begins with the concept. It takes us at least a month to elaborate on the concept appropriately. There are several key stages:
⚪️coming up with a big idea: what is the message and what perception we should change;
⚪️developing an emotional and semantic map: organization and division of the space into halls, development of a visitor’s route;
⚪️completing the emotional and semantic map: elaboration of elements, architecture, design, scripts, light, and sound in every hall;
⚪️visualization of halls: illustrations of all the elements shaping visitors’ experience;
⚪️assembling the project: description of all scripts, multimedia setups, visual accompaniment, and emotional map of visitors.
Specialists from different domains take part in concept development – art directors, architects, engineers, creators, scriptwriters, and specialists in certain technologies. It is our multidisciplinary approach that allows VIZHU team to develop projects from scratch to the final product.
We discuss a lot of technologies that we use in our projects. For example, phygital table in the Jewish Museum and Tolerance Center, screens with generative graphics in the KUB pavilion, and audio tours. However, multimedia is just a tool. What is more important is a concept that allows us to deliver the meaning, evoke the right emotions and, as a result, form a comprehensive perception of our client’s idea.
🌸Any project begins with the concept. It takes us at least a month to elaborate on the concept appropriately. There are several key stages:
⚪️coming up with a big idea: what is the message and what perception we should change;
⚪️developing an emotional and semantic map: organization and division of the space into halls, development of a visitor’s route;
⚪️completing the emotional and semantic map: elaboration of elements, architecture, design, scripts, light, and sound in every hall;
⚪️visualization of halls: illustrations of all the elements shaping visitors’ experience;
⚪️assembling the project: description of all scripts, multimedia setups, visual accompaniment, and emotional map of visitors.
Specialists from different domains take part in concept development – art directors, architects, engineers, creators, scriptwriters, and specialists in certain technologies. It is our multidisciplinary approach that allows VIZHU team to develop projects from scratch to the final product.